ROGUE

This branding project involved creating a bold and cohesive identity for a streetwear label. From designing an impactful logo to applying it across apparel, stationery, and advertising materials, I focused on blending fashion and design with an urban aesthetic. This project showcases my ability to develop a strong brand identity, ensuring consistency and appeal across various platforms. It demonstrates my skills in conceptual thinking, graphic design, and the application of creative ideas to real-world branding solutions.

Rationale:
For Rogue, I chose dark green and light yellow to create a balanced, dynamic contrast that reflects both strength and energy. The dark green symbolizes stability, nature, and grounded authenticity, ideal for the rebellious and edgy nature of streetwear. The light yellow adds a fresh, vibrant touch, making the brand feel modern, youthful, and energetic. This color combination speaks to the brand’s urban and bold identity while making it visually appealing to a wide audience. The bold, modern sans-serif font conveys the confidence and impact of streetwear culture. Its clean, straightforward lines reflect a sense of strength and urban sophistication, while also ensuring that the brand name is striking and easy to remember.